Journal · Cash flow

Cash flow writing for founders

Profitable businesses fail for one reason more often than any other, and it is cash. These pieces are about the gap between the profit on the page and the money in the account: how to forecast the next thirteen weeks honestly, how to get paid faster without souring a client relationship, and what to do when growth is eating cash quicker than it is generating it. If you are reading this because the number in the bank made you uneasy this morning, start with the forecasting pieces.

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